Plus, you can print all over your box to present your brand in new ways and create a satisfying experience for your customers. There are tons of options for printing and customizing on everything from the tissue to gift wrap, printed fonts, packing slips, and more. Custom product packagingĬustom boxes are a great way to create a unique unboxing experience and show customers what you value. You can also easily customize them to fit your brand and use zero-waste alternatives through companies like Hero Packaging. They are lightweight, strong, easy to store, and self-sealing, which makes shipping small orders or boxes easier, whether from home or a warehouse. If you sell more light but not fragile products, you can use poly mailers, Tyvek envelopes, or plastic mailing bags to ship your goods. You can add extra protection with recyclable paper or bubble wrap, though the latter is a less eco-friendly option for packing. These packages are best for shipping smaller, flat, or delicate items such as jewelry, handcrafted goods, books, or electronics. Here are some examples of mailing boxes retailers can use to ship products: Photo courtesy of: Uline 2. You can also use double-walled corrugated boxes to provide extra strength and durability for heavier weight items. They’re sturdy, don’t add weight to your packages, and can be recycled. These are still the most typical type of product packaging used by retailers. Unless you’re shipping a very small or ultra durable item, most products will require some type and size of box to protect the order for safe transport, as well as some form of stuffing or product cushioning. There are a few common options for utility focused packaging: Repeat customers will spend more with your business, and investing in retention and customer loyalty can move you off of the acquisition treadmill where you’re always trying to find new customers.īefore you can ship your products, you’ll need to package them for safe transport. Many of those pieces of content were created by customers, further helping a brand launch and get its name out to more people.īuilding a long-term, growing brand means bringing customers back time and time again. Search for "unboxing” on Google and you’ll find countless blog posts, images, and videos. Photo courtesy of: The Marketing Geek Tweetįundamentally, people like sharing great experiences they’ve had. Seed uses eco-friendly custom product boxes for it's product packaging.
Seed, a direct-to-consumer retailer selling probiotic supplements, uses simple yet delightful packaging made from mushrooms that dissolves underwater-an excellent touch for its target audience of eco-conscious buyers. While not all business owners have the budget of Apple, you can incorporate different, less costly ways to delight customers at every stage of the journey. The brand is known for high-end, glossy, and refined products, just like the package it is shipping.
Packaging has become an extension of your brand for online retailers. That’s why it’s important to pay special attention to the touch points you do have available to create a memorable brand experience for customers and set yourself apart from competitors. The advantage of the efficiency of online shopping can come at the cost of the tactile, hands-on experience with a product before making a purchase. Online stores have fewer touch points to deliver delight compared to physical retail. Its purpose is to provide additional value for your customer and your business by way of creating a positive first impression of your brand identity-ideally, one that’s both memorable and shareable. In total, a branded packaging experience is a thoughtful selection of shipping and type of packaging materials in addition to the way you choose to present your shipped products. Many online retailers create a branded product packaging experience to delight customers and improve profitability. Product packaging is the process of designing, evaluating, and producing a container for your products. Get started with Shopify Shipping What is product packaging? When you ship with Shopify Shipping, you get access to pre-negotiated rates with carriers in the US, Canada, and Australia and you can manage your entire shipping and delivery process in one place. Streamline and save with Shopify Shipping
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